Introduction Whether a logo is necessary for any business or not, is a debatable issue. Though many business persons try to avoid it, the positivity of a logo for any business cannot be avoided. It gives a visual effect to any association. It is the fundamental part that improves the identity of its product or service. What Role Does A Logo Play? How Does The Logo Act? The logo is the pictorial symbol of a company that acts as the first step of identity for any organization to its customers. Logos were prevalent from the 13th century, with the use of goldsmiths. If we slightly go back, the use of logos can be found with companies like Prudential Life Insurance, HMV, and many more for a long time. Logo helps to create an impression upon the customers aesthetically through its pictures. Logos attract customers through delicate design styles. The eye-catching writing style, patterns, vibrant designs, and color add a positive effect to the company. But awkward and loud color and design of a logo can create an overwhelming effect. Thus We Can Conclude Logo design service is a very crucial factor of any business. It depicts the theme of the organization and its products. It helps the customers to get an idea about the company. The logo acts as the primary step to connect the customers and the company. So, It should be friendly enough to connect more visitors to have a look at any company.