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Introduction to Website Audit

Websites, a very important area of digital platforms, are necessary for multiple activities. Websites act as good communicators between their audiences and their developers to serve various purposes. Because of its limitless accessibility and low cost, websites can reach a vast number of audiences within a very short period. For all these positive features, websites act as an important tool for business promotion. It is better to say that a website gives the online presence of any business. This online presence helps to gain huge success for any business. Apart from this, websites also give:

• Credibility
• Leadership
• Helps to increase the number of traffic for any business, resulting in a positive outcome.

So, it is very essential to measure and improve the visibility and efficiency of any website. This is called website audit online.

Let’s Clarify The Matter

• Are your clients having problems navigating your websites?
• Are you having a properly optimized website?
• Is your website a risk of penalization from Search Engines?
• Is the website taking too much time to load? Finally
• Are you falling behind the competition?

If you are doubtful about these questions, then you need proper auditing of your website. Proper website audit helps to give a full picture of the health, performance, and speed of any website.

How Does A Website Audit Take Place?

The various steps for a comprehensive website audit are:

SEO Audit

This audit helps to measure any site’s search engine ranking. As any website must draw more traffic, the idea of the use of appropriate keywords to gain a high rank and earn more traffic is calculated through SEO Audit. It helps to track the traffic and can identify where it is coming from. By this, the acceptance of any video, blog, or content in the digital platform can easily be strategized. Keyword research, Content Prioritization/ On-Page optimization, and strategy alignment are the key factors on which SEO Audit functions by SEO analysis.

Paid Campaign Audit

It is very important to know the ROI and cost of any keywords to be used for bidding. A paid campaign Audit helps to measure the most profitable keywords, which helps in gaining huge traffic. ROI calculation, Conversion Tracking, and Opportunity Assessment are the different sectors in which Paid Campaign Audit takes place. Thus it is a very important factor of website auditing.

Technical Audit

A website’s functionality and visibility are fully measured through a technical audit. A website’s page-loading speed, image optimization, quality of coding, and ease of navigation are the key factors for this type of audit. This type of audit helps to measure the performance of any website in different types of devices. Site Speed, Mobile Friendliness, and Indexed Pages are the different areas where technical audits are performed.

Backlink Profile Audit

This category of audit helps to identify the urgency of changing the linking strategy of a website. It identifies toxic links, avoids bad links, and disavows spam links.

Competitor Audit

Competitor audit helps to give a clear picture of a user’s competitors. Information about the competitor’s organic presence and their paid campaigns can easily be gained from the Competitor Audit. This type of audit identifies the user’s real competitors and identifies their backlinks.

Analytics Audit

Analytics Audit collects appropriate and accurate data for making suitable business decisions. Analytics Audit with Google Analytics suite helps to assemble high-quality relevant information with a positive outcome for any business purpose. This audit verifies installation ensuring the correct method of data collection. Multiple tracking codes can also be checked by this audit.

Thus all the above-mentioned reasons are very clear to emphasize the necessity of a website audit. Website audit helps to give a smart presence to its users reducing the risk factors.

Different Tools For Performing Website Audit

• Anne Cushing’s Site Audit
• MozBar (Moz’s SEO toolbar)
• Screaming Frog
• SEO browser
• Web Developer Toolbar

So, How Is A Website Audit Important For The Proper Functioning Of Any Website?

• Website audit helps to give new graphic and strategic ideas to any website. By this, a clear insight into a website can be gained.
• It helps to identify the unnecessary items of a website that hinder its performance.
• Website auditing is very effective for online marketing strategies.
• This audit helps to track the source of the website traffic.
• HTML errors can also be rectified by this audit.
• Character setting and speed of a website with its file size are very effectively handled by website audit.
• The analysis done by website audit also verifies the title of the website regarding its duplicity.

Thus We Can Conclude

By admitting the multiple utilities of website audit. Website audit is a very helpful and much-needed tool to gain a good position in the digital world. Website audit is our friend, philosopher, and guide to reign in the digital world. It has numerous benefits if understood properly and utilized appropriately.