Introduction Website Designing

Whether big or small, the presence of a website has become a tagmark for any online business. The website is a proper route for any customer or client to reach its destination.  Market survey reports that at least 1 in 5 potential customers consider seriously the importance of having a website for any business. Thus creating a website for any business is well-understood.

Having a website indicates the online presence of an individual’s business. The credibility of a business is gained through the website.

This clarifies the fact that appearance matters a lot in communicating with business clients and customers. Just like our daily life, the presentable look of any website is one of the key factors to draw more customers.

Considering Some Vital Facts About Website Design

Thus we have understood the importance of designing a website for online business. Now let’s consider certain facts about creating any website for your business:

1. The presence of a proper navigation bar : Easy-to-navigate websites are mostly preferred by customers. To make it user-friendly 
   • The navigation bar should appear at the top of every page.
   • The navigation bar should be well-connected with the important page of any website. The drop-down facility helps to connect the audience with the important pages of the website.
   • The homepage of the entitled website should carry the proper logo of the business organization. The logo is a specific identity of any institution that differs from others. This logo placed at the top left corner of the homepage gives a proper identity of the particular website used by the business organization.
   • The website must be designed in such a manner to fit the small screen of any mobile. Mobile users involve 50% of the digital audience. So, keeping this in mind the website must be properly designed.
2. Choice of appropriate website design : This is a very important factor for any website launcher to remember. The design of the website must be aligned with the topic of the website and its target audience. For example, a fashion website must look different from a political website. This helps the customer to choose and use their desired website very easily. Keeping in mind various types of device users, the website design must have certain vital features like:
   • Responsive design : This type of design fits well for mobile users. Since a large chunk of the digital audience comprises mobile users, it is very important to use this type of responsive website design. This will help in more engagement and super communication with a positive high rank for search results.
   • UX optimization : User-friendly optimization is a very vital feature of any website design. Apart from the attractive design and color of any website, it should also be arranged properly for the users to use without much hassle.
   • Call to action : This is a very communicative page of any website. This type of page invites the audience for its direct  and immediate responsive involvement, like
     • Visit us
     • Contact Us
     • Shop now
     • Register now
3. Inclusion of contact details : However small it may be, but the website must include NAT- Name, Address, and Telephone or contact number of the organization. With these, the mention of email addresses and other social media accounts of the organization at the footer of the website helps to gain customer trust.
4. Mandatory “About us ” page : This page acts as the spokesperson of the website. Through this page, the audience comes to know about the details of the organization. The source, growth, and functionality of a business can be shared with its customers through this page. Relevant and real pictures regarding the organization impact well on the customers.
5. Presence of blogs : Well-written blogs are great communicative tools for any website. Regular,  informative blogs help to give a good impression to the audience. It helps to understand the depth and value of the working procedure of any business organization. So the blogs must be chronologically arranged. Related image and sharing option of these blogs widens the communication circle of the website.
6. Including Customer Feedback and Service-Related Page : Customer feedback is very much needed for any business to run properly. When the customer priority is calculated and valued properly, the business is sure to continue in the long run. The inclusion of customer feedback is a bold step for any organization to communicate positively with the customers.
7. Customized CMS : A proper CMS or content management system is essential for the smooth functioning of any website. This helps to update and arrange the website accordingly. CMSs like WordPress and Magento are all of great help. Sometimes the business organization prefers to use customized and less complicated management systems.
8. Presence of Search Engine Optimization : Proper knowledge and use of SEO keep you ahead in digital business competition. The use of appropriate keywords by the competitors can help to gain a proper vision of the digital market and draw more customers.
9. Certified SSL : SSL is the certificate of security for any website. It stands for Secure Socket Layer which authenticates a website. This ensures secure online communication between the business organization and its customers. 
   • The absence of SSL is termed as “Not secure” by Google Chrome.
   • This loses the authenticity of any website and loss of trust means having a negative effect on the customers.
   • SSL certificate changes the website URL TO https. By this, the conversation between the business personnel and customers is encrypted.
10. Evaluating Customer Response : Keeping track of the presence of customers is very important for any online business. The business personnel must know the number of customers, their source or from where they are coming to visit the business website, and how many visitors are being converted to customers from this website.

So, the above-discussed points are very much necessary to design any business website.

There are certain free website design makers available on the internet like :

• Wix
• GoDaddy
• Weebly
• Jimdo
• Site 123
• Strikingly
• Webflow

But one should be very careful regarding using these free website design builders.

In Conclusion

We can realize the value of a properly designed business website. A well-designed website is not only an identity maker, but it also creates an authentic image in the digital platform. This is very necessary for creating a positive effect on the customers and earning their trust, this can only be done by the professional website designer. We hope this blog helped you understand the importance of website design for businesses.